 I USED TO THINK THAT I HAD TO BE PERFECT TO ATTRACT COACHING CLIENTS.
For months I worked hard to hide and gloss over the struggles I was facing because I felt like I had to have my shit completely together for people to trust me enough to work with me. I was sure that if I told people about the challenges that existed in my life and my business, that no one would trust me enough to work with me. Plus, I was worried about being judged, by friends and strangers alike, for the mistakes I’d made and the difficulties I experienced. After all, I was a coach, I was supposed to be an inspiration to others, and I was expected to be happy and positive all of the time. Have you ever felt like that? It was a bloody tall order, as I’m sure you can imagine. And here’s the thing I wanted to share with you today… It was absolute crap! Because, trying to be perfect leads to you being impersonal, leads to you writing like an academic, and leads to your posts being dry, cold and preachy! Actually, when I finally found the courage to get real and raw, and talk from the heart, to share my struggles, and to be completely honest about who I was, what I’d been through, and what challenges I continued to face, people really started to respond to my messaging. And when I say responding, I’m talking about more than likes and comments (although they came). I’m talking about booking calls. STRAIGHT FROM MY FACEBOOK POSTS!!! And this is why… Your struggle is what makes you relatable to your audience. If you are as “practically perfect in every way” as Mary Poppins, then your would-be ideal clients will admire you, certainly, but they won’t see any possible way that they can create the kind of business, life, relationship, spiritual connection, career, health or anything else that you’re suggesting is possible for them. Because they will simply feel that you are too far removed from their reality. That you are way too far ahead of them. The truth is, your messaging is THE MOST IMPORTANT aspect of getting clients. It’s more important than your website. It’s more important than your packages. It’s more important than your contacts. It’s even more important than your sales skills (just). Because if your message isn’t compelling your ideal clients to READ, FEEL, AND ACT, then you are on a hiding to nothing. And, if your messaging is currently failing to get you clients, I guarantee it’s because your messaging is missing the mark. And, because messaging is THE MOST IMPORTANT aspect of getting clients, it’s at the absolute heart of my "Coaching Sensation" Group Programme, which is opening for enrollment in less than two weeks!!! This is our second time out, and I've rejigged the format, specifically to help you to start signing high-end coaching clients, in the FIRST SIX (6) WEEKS. And, it’s LASER FOCUSED, so you get everything you need to create a profitable coaching business quickly, and nothing you don’t. With 12 awesome weekly trainings, laser coaching, and fabulous bonuses to boot, if you’re looking to sign your first online coaching clients, or to create a more consistent stream of clients, then this is an absolute must. Click here to learn more Jo xx
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