 Are you listening to your brain instead of your instincts?
When I look at every big breakthrough I’ve had, it’s been when I went with my gut instead of with my brain. I know it sounds crazy, but I swear it’s true. Check out some of those key moments and see if you can relate... In June 2015, when I leaped out of that interview chair like it was on fire, telling the interviewer, in the politest terms possible, to shove their job, because I knew, deep down, that I could NEVER work for anyone else again. And I was right. But at that moment, if I had listened to my brain, I would have taken that job and quit on my dreams forever, because my brain was focused on my failing business, my debts, and all the worst case scenarios, instead of on the solution - what I needed to do to create the kind of life and impact I was obsessed with. When I hired a $3k a month coach, even though I had less than no money, and my brain – as well as my boyfriend – were desperately trying to convince me that it was a crazy expense, that I was a fool to invest, that I should just try and do it by myself, that I would lose my house, that I would go bankrupt, that the world might end (melodramatic, I know, but that’s what my head was screaming at me). I did it anyway. And I was right. Because I knew, at my very core, that I needed that person in my corner, kicking my arse. I’d had enough of flailing around, working myself into the ground, and getting precisely nowhere, not because I didn’t know what to do, but because I was driving myself crazy trying to do a million (mostly pointless) things – something that’s all too common when you listen to your head instead of your gut – instead of focusing on the key pillars of building my following, making great offers, and booking clients. When I found the courage to blow up my visibility by being everywhere, it was because I knew – on an instinctive level – that I would only get clients easily when I became an established and respected expert. And I was right. But, at the time, I was terrified. My brain was screaming at me to stay safe, to stay quiet, that I wasn’t good enough to compete in the glossy world of coaching, that my friends, neighbours and even enemies would judge me, that I wasn’t really that much of an expert anyway. But I didn’t listen. Because I knew, in my gut, that not doing it was tantamount to closing my business. When I signed my first high-end coaching client (just $3k back in 2015), even though I was sitting there dreading the moment when I’d have to ask for the sale. Having listened to so many people tell me “I can’t afford it”, my brain was screaming at me, she’s going to say “no”, you’re going to look like a fool, you’ll be a pushy horrible sales woman. So I pushed my brain aside and followed my gut – asked her anyway. And I was right. Signing that first $3k client was the turning point for me. Finally having someone say yes to me, was all the juice I needed to keep going, and to sell out my entire coaching practice in just a couple of months. And the difference I made for those clients? Incredible. Helping them to finally escape their corporate rat-traps, launch successful coaching businesses, and make a huge impact - for themselves and their clients - was all the juice I needed to know that I was doing EXACTLY what I was supposed to be doing with my life. When I went to speak in Canada, last September, despite my brain screaming at me that I wasn’t good enough to speak in front of hundreds of industry savvy women, that I’d never been across the Atlantic - or even out of the country on my own - that I had nothing to offer in a place where there are probably more business coaches per square mile than there are in the whole of England. I went anyway. I just booked the flights and the hotel room, before my brain talked me out of it. And I was right. That event exposed me and my brand to a perfect audience who loved what I had to say. As a result I grew my list, sold products, signed clients, and am discussing future collaborations with some of the amazing women I met there. You see, it can be really tempting to listen to your mind. After all, it’s the “brains” of the operation, right? Actually, no. It’s not. You see, your brain is actually more like the health & safety manager of your life – it’s priority is keeping you safe, minimising risk, following the rules… But tell me, how many truly successful people do you know who played it safe, avoided risks, and followed the rules? EXACTLY! Because creating a successful life – not one where you have a nice job title, drive a nice car, and have a couple of holidays a year, but one where you can’t wait to jump out of bed every morning, because you’re so fucking excited about the people you get to help, the amazing difference you’re making, and the life you’re creating for yourself – is not about playing it safe. It’s about listening to your gut, and taking action, before your personal health & safety manager talks you out of it. Jo xx P.S. And beware the health & safety manager residing in the brains of your loved ones too, because once you get two or more health & safety managers in the same room, you can expect your life to become a whole lot safer, and a whole lot duller… Take your coaching biz to 6 figures this year >>> www.jodavidson.biz/6figures
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