WHY NICE COACHES FINISH LAST

​Let me guess... you're still not saying what REALLY needs to be said, to TRIGGER and CALL IN your perfect clients.
 
Because you're afraid of being JUDGED, of getting NEGATIVE comments, or of UPSETTING someone's delicate sensibilities.
 
And guess what?
 
That's why you're STILL not signing plenty of those high 4 and 5 figure clients.
 
Because you're too worried about being NICE, and being liked.
 
So you're NOT saying what your perfect clients NEED TO HEAR!
 
That's right!
 
Even if it HURTS a little, the people who are a perfect fit for your work, NEED to hear their truth reflected back at them.
 
So they can finally SEE it for the BULLSHIT that it is, and CHOOSE to change.
 
And believe me, if they don't hear it, they won't realise that you're the person who can help them get out of the UNBEARABLE PAIN they're in right now.
 
That you're the person who can help them TRANSFORM their situation.
 
That you're the person who can CHANGE their lives.
 
All because, what?
 
Someone might not like WHAT you have to say, the WAY you say it, the way you look, or have some other small-minded OPINION about what you do and how you do it?
 
So what?
 
Here's all that you need to know...
 
When people get triggered, rant, or pass judgement all over you, it has NOTHING TO DO WITH YOU.
 
And EVERYTHING to do with them.
 
So stop PUSSY-FOOTING around already!
 
Because, your responsibility is NOT to keep the masses happy.
 
Your responsibility is to reach the people who desperately NEED to hear what you have to say, and NEED your unique skills and expertise.
 
And, right now, those people are going WITHOUT the help they so desperately NEED from YOU!
 
Because they can't HEAR you!
 
So...
 
Now you know what's going on.
 
And you can stop letting fear of haters and negativity keep you holding back.
 
It's time for you to ROAR!!!!
 
Jo xx