Let's face it, all those webinars haven't gotten you (m)any clients so far, have they?
And how many times a day can you really be expected to post on social media?
I mean, you signed up to be a frickin' coach, not a social butterfly!
And then there's those endlessly dull networking meetings where you get to eat a grossly unhealthy breakfast, at 7 in the morning, with a room full of "ordinary business" owners who don't even have a clue what coaching really is. For the most part, they have no interest in investing, and because they don't understand why people would pay for what you do, they never give you any valuable referrals.
So back to Facebook, and another few dozen webinars, perhaps a marketing programme, another course, and maybe, one day, you'll find that silver bullet...
And how many times a day can you really be expected to post on social media?
I mean, you signed up to be a frickin' coach, not a social butterfly!
And then there's those endlessly dull networking meetings where you get to eat a grossly unhealthy breakfast, at 7 in the morning, with a room full of "ordinary business" owners who don't even have a clue what coaching really is. For the most part, they have no interest in investing, and because they don't understand why people would pay for what you do, they never give you any valuable referrals.
So back to Facebook, and another few dozen webinars, perhaps a marketing programme, another course, and maybe, one day, you'll find that silver bullet...
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YOU SEE, I KNOW YOUR STORY INSIDE AND OUT.
BECAUSE I WAS YOU! |
INVESTING $17,000 AND MORE THAN 1000 HOURS OF LEARNING MARKETING AND TECH SKILLS GOT ME ZERO CLIENTS
Seriously, when I say I've been there, I really do mean it.
I did everything that I recommend you don't.
I invested in marketing coaching, mindset coaching, sales training, and more, and I downloaded every bright shiny object I could get my hands on.
I set up a website, a lead magnet, a sales funnel, and every social media profile imaginable. I posted as much as twenty times a day across my profiles. I spent thousands on Facebook ads, Twitter ads, LinkedIn ads, and even physical ads in national industry press. I grew my mailing list (slowly) and emailed them every week. I blogged as much as five times a week (!!!). I guest posted for huge platforms like HuffPost, Healthista, Women Make Waves, and more. I had a logo designed, business cards and leaflets printed, and I started networking three times a week. I booked public speaking engagements at least twice a month. And I was completely fucking exhausted!
And the kicker?
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NONE OF IT WORKED! |
As it was, I only survived because I got low-end clients from the Life Coach Directory and those dull networking meetings. But I was working myself into the ground just to make-ends-meet. And, too often, those ends weren't meeting at all.
And my lack of success? Well it wasn't because I hadn't invested. We already covered that. And it's not that I wasn't learning good stuff. It WAS because I was missing THE FOUNDATIONAL PIECES of the puzzle.
The pieces that would make my posts, emails, lead magnets, web copy, and speeches powerful enough to make a real impact (the kind that makes people want to invest).
The pieces that would make me highly visible as THE EXPERT in my niche.
The pieces that would make perfect, ready-to-invest clients pay attention and take action to work with me.
And not having those pieces saw my self-worth crumbling as I found I was no longer the high-achiever that I had been back in corporate.
And not having those pieces almost cost me my home, my sanity AND my business.
Until...
And my lack of success? Well it wasn't because I hadn't invested. We already covered that. And it's not that I wasn't learning good stuff. It WAS because I was missing THE FOUNDATIONAL PIECES of the puzzle.
The pieces that would make my posts, emails, lead magnets, web copy, and speeches powerful enough to make a real impact (the kind that makes people want to invest).
The pieces that would make me highly visible as THE EXPERT in my niche.
The pieces that would make perfect, ready-to-invest clients pay attention and take action to work with me.
And not having those pieces saw my self-worth crumbling as I found I was no longer the high-achiever that I had been back in corporate.
And not having those pieces almost cost me my home, my sanity AND my business.
Until...
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I COMPLETELY NAILED MY NICHE, SO MASTERFULLY, THAT MY PERFECT CLIENT STARTED TO THINK THAT I WAS READING HER MIND, AND WRITING MY COPY BASED ON HER THOUGHTS (RATHER THAN MINE) |
And I'm not talking about ideal client BS here.
And I'm not talking about the 'type' of coaching you do.
I'm talking about, the deep, heart, soul and guts understanding of that SINGLE PERSON who needs what you have in the SINGLE MOMENT of their life where that SINGLE PROBLEM that you help her overcome is EATING HER ALIVE.
When it's so all consuming that it's impacting her self-worth, and she can't think straight, and she's snapping at her children. When it's waking her up at 3am in the morning (if she can even get to sleep in the first place), when she's binge eating (or not eating at all), and when she will literally do WHATEVER IT TAKES to overcome the problem and create the life/business/relationship/body/finances/mindset/career/[insert word of choice] that she desires, so much, that she'd give her right arm to get it.
And, for me, finally figuring that out is what enabled me to...
> Go from earning less than $1,000 per month to creating $10k months in my OLD niche
> Cut my working hours down to 25-30 hours per week (MAXIMUM)
> Help my clients to achieve huge breakthroughs and create massive, life-changing results
> Evolve into online business coaching in October 2015
> Double my income seven times in 2016
> Launch TWO 5-figure group coaching programmes in the last 9 months
> Support my clients to create more than $55k worth of coaching clients in the last 6 months (and that's not even to mention the life-changing impact they've had on their own clients)
> And, create a life of fulfillment, adventure, and radical self-care
And I'm not talking about the 'type' of coaching you do.
I'm talking about, the deep, heart, soul and guts understanding of that SINGLE PERSON who needs what you have in the SINGLE MOMENT of their life where that SINGLE PROBLEM that you help her overcome is EATING HER ALIVE.
When it's so all consuming that it's impacting her self-worth, and she can't think straight, and she's snapping at her children. When it's waking her up at 3am in the morning (if she can even get to sleep in the first place), when she's binge eating (or not eating at all), and when she will literally do WHATEVER IT TAKES to overcome the problem and create the life/business/relationship/body/finances/mindset/career/[insert word of choice] that she desires, so much, that she'd give her right arm to get it.
And, for me, finally figuring that out is what enabled me to...
> Go from earning less than $1,000 per month to creating $10k months in my OLD niche
> Cut my working hours down to 25-30 hours per week (MAXIMUM)
> Help my clients to achieve huge breakthroughs and create massive, life-changing results
> Evolve into online business coaching in October 2015
> Double my income seven times in 2016
> Launch TWO 5-figure group coaching programmes in the last 9 months
> Support my clients to create more than $55k worth of coaching clients in the last 6 months (and that's not even to mention the life-changing impact they've had on their own clients)
> And, create a life of fulfillment, adventure, and radical self-care
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MY CLIENTS MASTER THE FOUNDATIONAL PIECES FIRST (because nothing else works until you do), SO THEY CAN CUT OUT THE NONSENSE AND GET ON WITH WINNING...
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When you work with me you'll be mastering the foundations of EXACTLY WHAT MAKES YOUR PERFECT, SOUL MATE CLIENT TICK, straight out of the gate, so that you can cut out all the BS that I went through and start making the difference you were born to make. For your clients. And for YOURSELF.
As soon as you have those foundations nailed, I'll be sharing, and supporting you to implement strategies that will enable you to...
> powerfully message your audience so that they'll stop scrolling, read your posts, and think you read their mind
> create a low-effort/high-impact visibility strategy that puts you right in front of your perfect clients and establishes you as the highly credible and awesome EXPERT that they desperately want to work with
> package your premium coaching so that you can charge high-ticket prices for life-changing results (yes, you really can make THAT much difference)
> create easy, no-brainer offers to get on the phone with you, that your perfect, ready-to-invest clients-to-be simply can't resist
> lead stellar discovery calls that your perfect clients find truly TRANSFORMATIONAL and regularly end in "YES"
> and build and nurture a thriving community of perfect clients-in-waiting as they get ready to invest with YOU!
And it's all wrapped up with kick-ass accountability to keep you on track, with your mind totally in the game. NO MATTER WHAT!
As soon as you have those foundations nailed, I'll be sharing, and supporting you to implement strategies that will enable you to...
> powerfully message your audience so that they'll stop scrolling, read your posts, and think you read their mind
> create a low-effort/high-impact visibility strategy that puts you right in front of your perfect clients and establishes you as the highly credible and awesome EXPERT that they desperately want to work with
> package your premium coaching so that you can charge high-ticket prices for life-changing results (yes, you really can make THAT much difference)
> create easy, no-brainer offers to get on the phone with you, that your perfect, ready-to-invest clients-to-be simply can't resist
> lead stellar discovery calls that your perfect clients find truly TRANSFORMATIONAL and regularly end in "YES"
> and build and nurture a thriving community of perfect clients-in-waiting as they get ready to invest with YOU!
And it's all wrapped up with kick-ass accountability to keep you on track, with your mind totally in the game. NO MATTER WHAT!
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CHECK OUT YOUR OPTIONS FOR WORKING WITH JO...
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