YOUR PURPOSE IS TO TRANSFORM LIVES WITH YOUR COACHING, RIGHT?
And you just know that there are perfect clients out there for you, and that they're hiding on Facebook somewhere.
But, no matter what you do, and no matter how much time you put in, you just don't seem to be able to get them to engage with your posts, book discovery calls, or invest in themselves with you...
And, until you figure that out, you're stuck in limbo.
In one big, vicious circle of
NOT transforming lives,
NOT living your purpose, and
NOT making money in your coaching biz!
AND IT'S SO FRUSTRATING, RIGHT?
TO SEE ALL OF THOSE OTHER COACHES OUT THERE COMPLETELY CLEANING UP, USING THEIR RAPIDLY GROWING FACEBOOK GROUPS TO FILL UP THEIR HIGH-END COACHING AND GROUP PROGRAMMES, AT THOUSANDS OF DOLLARS A PIECE, AND GETTING GREAT TESTIMONIALS ALONG THE WAY!
And you KNOW that you could do that too...
- If you just knew what to focus your time on each day, so you didn't have to spend hours and hours on Facebook
- If you could just figure out what to write that would get people to pay attention to your posts.
- If you only knew how to get ideal clients to book calls with you, consistently.
- If you could just learn to overcome those pesky objections around money, time, overwhelm; without being pushy...
Just 10 months ago, I was in exactly the same position...
I'd spent the first eighteen months of my business trying to figure out how to successfully make social media work for my business.
And I invested, heavily, to the tune of $17000 and more than a thousand hours of my time, before realising that I was falling for these
ONLINE MARKETING MYTHS...
- You have to have a website to get clients
- You have to grow your mailing list and have a great marketing funnel to attract high-end clients online
- You have to post 3-4 times a day on your social pages and write a blog to grow and engage your audience
- You have to be a social butterfly to get clients from social media and Facebook groups
- Facebook ads will bring you a consistent stream of high-quality leads
- You have to offer cheap, low end info products to really make money online
Finally, in June 2015, after 18 months of struggle, and with the very real fear that I might have to go back to a 9-5, I finally got clear about what activity had the potential to bring clients on board FAST; and I ditched EVERYTHING else.
I went from having a rough idea of who I wanted to work with to being crystal clear about the EXACT client I wanted to work with.
I went from motivational messages that went largely unnoticed in the news feed, to booking calls straight from my Facebook posts.
I went from a 10% conversion rate on my discovery calls, to a 70% conversion rate.
I went from barely impacting any lives, to doing transformational work on a daily basis.
I went from being virtually unknown to hosting a thriving group of almost 2000 perfect clients and receiving daily messages thanking me for my posts.
I went from attracting a trickle of leads to my mailing list, to attracting hundreds every week.
I went from scraping $2500 a month (on a good month) to consistently earning $10000+ each month.
And I went on to bust those myths, baby!
Myth 1: You have to have a website to get clients
I wasted so much time on my website, while being careful to not attract clients, because I was worried about not having 'somewhere' to send prospects to online. As it happens, the first three high-end clients I signed had never even visited my site, and even today many clients sign up for $10,000 packages without ever going near my website.
Myth 2: You have to grow your mailing list and have a great marketing funnel to attract high-end clients online
I truly believed that until I had a big mailing list, I would never get those high-end clients, and despite growing my mailing list, and having a marketing funnel in place, more than 40% of my clients find and book discovery calls via Facebook posts, without joining my mailing list first.
Myth 3: You have to post 3-4 times a day on your social pages and write a blog to grow and engage your audience
I used to spend hours and hours every day writing posts and blogs to share across social media and in my newsletters in an attempt to grow and engage my audience. And it did grow and engage my audience. But, it didn't engage the right people in my audience (the ones who were ready to invest in coaching) and so it didn't get me any clients. In fact, it was when I stopped blogging and reduced my social media activity down to one post a day (which takes around 30 mins a day) that my client attraction finally went into overdrive.
Myth 4: You have to be a social butterfly to get clients from social media and Facebook groups
I was so worried about being perceived as spammy that I dedicated whole chunks of my day to interacting and building relationships with people online who had no interest in me and my coaching. Nowadays, I post and run (except in my own group) and I book 5 times more calls as a result of that strategy than I did when I was trying to be friends with everyone.
Myth 5: Facebook ads will bring you a consistent stream of high-quality leads
Gulp! I wasted almost $3000 before I realised that Facebook ads are a waste of money until you have a good chunk of money to invest in them. After many costly attempts to get good conversions from Facebook ads, and consulting with a FB ads expert, I'd recommend that you don't put money into ads until you can get awesome organic results from your messaging AND have a marketing funnel that is already converting AND have a minimum of $20 a day to invest, in a single ad, over a minimum period of 3 weeks. And, even then, I'd still recommend hiring an expert to deal with them. As it is, until very recently, when I started to run ads again, I got my very best quality leads and every single high-end client I ever worked with, from free, organic reach in FB groups.
Myth 6: You have to offer cheap, low end info products to really make money online
The first biz coach I ever worked with took $7000 from me and then recommended I create a $250 programme. As an unknown in the online world, I couldn't attract people to it and many just thought it was too cheap to be of any value. As a result, I spent almost 80 hours creating, marketing and delivering the programme, and only sold 11 of them (many of which were sold offline to networking contacts) netting me less than $3000. By contrast, my private coaching clients now pay $10,000 for 12 hours of coaching.
Hey, I'm Jo Davidson, and I help coaches and heart-centered entrepreneurs, just like you, to ditch the overwhelm, and instead create high-end clients, straight from their social media posts.
Well, so you can make the difference you were born to make. For your clients. For your loved ones. And for your self-respect!
A 6 Month Group Coaching Programme which has been specifically designed to get you signing high-end clients, straight from your Facebook posts, in the shortest time possible...
With 12 actionable biz-building modules delivered to your inbox every other week, 6 months of live laser coaching to address your specific needs, fluff-free workbooks and activity sheets, plus 6 months of unlimited access to my support, via our Private Facebook Group, you'll have everything you need, including the time and space, to start signing high-end ($3000+) coaching clients quickly, grow and prime a thriving audience who can't wait to work with you, and create those elusive 5-figure months you've been dreaming of...
In fact, there's enough in the first 6 modules to allow you to grow a prosperous coaching biz, even if you don't do anything else.
And, once you have these key pieces in place, and you're ready to play a bigger game, the latter 6 modules will help you to go pro and really blow up your results!
Mastering the maverick mindset of a high-earning, expert coach, so that you can powerfully create the business you desire. This is the glue that binds everything else together and supercharges your results, so we will focus on this up front and come back to it each and every week.
Nailing down your niche so that you can get in front of your ideal clients, and have them know, beyond a shadow of a doubt, that you're talking directly to them. Knowing exactly who you're talking to, on a heart and soul level, is the key to the client sweetie shop, and getting crystal clarity around this tricky subject, together with a high-visibility approach, is key to successful client attraction.
Powerfully packaging your coaching so that you can finally feel great about charging your worth, while empowering your clients to excel. Once you've nailed your niche, having a high-end coaching offer that is perfectly designed to support your ideal client get the results they want more than anything, will empower you to feel great about prospering in your coaching biz.
Creating compelling messaging and storytelling that hooks your ideal clients and has them itching to work with you (and completely ignoring the competition). This is literally the most important lesson you can learn when it comes to getting clients to read, feel and ACT on your offers.
Booking calls and authentically converting free sessions into sales opportunities, without losing your integrity. Oh yes, you need to be able to book calls easily AND consistently, as well as being able to turn a free conversation into a paying opportunity.
Leading sales calls and overcoming objections, without being pushy, so that you can hear "Yes" more often!Turning up to every sales call as the expert and empowering your prospective clients to say "YES" to themselves, is the key to turning your marketing efforts into clients!
How to keep showing up consistently, and on point, so that you can push through challenges and avoid overwhelm. With the foundations in place, we're going to be uplevelling your mindset even further, so that you can focus on growth!
Creating killer lead magnets and follow up funnels that grow your audience like wildfire and create sales calls on autopilot. The key to list building is a lead magnet so good that your audience would be willing to pay for it, and makes them so responsive to your SIMPLE follow up sequence that you can book calls effortlessly.
Nurturing your audience via email, online communities, livestreaming and webinars/teleseminars, so you can convert fans into clients. Ok, so you're building your audience, which is awesome, but they'll need looking after while they're contemplating working with you. So, these simple strategies will help you keep them warm without working you into the ground.
Time management, delegation and self-care so that you can blow up your biz results, while loving every minute.It's time to reduce the hustle and step into the pro version of you who is running a high-end coaching biz.
Uplevel your coaching abilities so that you can help your clients get even better results, while maintaining your professionalism. Help your clients take responsibility and achieve better results than ever by improving your pro-coaching skills.
Creating and selling group coaching programmes, so that you can leverage your time and earning potential, while serving even more clients at a lower price point (I said lower not silly). Once you have an engaged, and responsive list built, you can leverage your time and serve even more people with a group programme like this one.
Bonus 1: Private Facebook Group
6 months of private networking with your fellow group members, and unlimited support from me, where you can have your messaging personally reviewed and edited by me, and find solutions to your biz issues; pronto!
Bonus 2: The Client Magnet
Instant access, as soon as you sign up, to "The Client Magnet" 4 Module Telecourse, which will have you booking discovery calls and making money before we even get started!
Bonus 3: Private Coaching Session
50 minute 1:1 session with me, providing additional laser coaching for any aspect of your biz journey.
"I feel that this course was a great investment as I'm learning valuable insight and information not only from Jo, but from the other women who are on this journey with me. I'm much further ahead than I would have been without this course and as I continue to implement what I've learned, I'll progress even further. After months of floundering around, I actually feel like I've got a tangible business in the making!"
Kathryn Epworth, Sheffield
"The Coaching Sensation programme in many ways exceeded my expectations. Jo put a great amount of time and effort into helping us learn everything you need to know to build a successful coaching business. The private group space to share, support and learn; the materials packed with invaluable information and live weekly calls were all amazing where every single person got a chance to speak and ask questions."
Karyn Bowering, Tyneside
"I love the 1:1 coaching [in Coaching Sensation] and the fact that Jo really spends time with us - she doesn't try to rush us and doesn't act like our questions are stupid or that we're too far behind. She genuinely wants to help us exactly where we are... thank you for being a strong and empowering woman that we can all look up to! Your confidence is contageous and I know you are pushing us all to our leading edge and that is what we need :)"
Megan Mahle, San Diego
Watch the video below to hear from Tytti, who signed 132 members to her online coaching programme, and signed her first premium 1:1 client - after just 8 weeks of working with Jo - netting her more than €16000
"Jo gives a great blueprint to help you establish trust and authority with prospective clients. I appreciate the clear actionable steps to making clients see you as the coach who can help them move to the next level of their business. Most refreshing is her emphasis on providing some of your best value up front rather than holding it back."
Christina E, Business Coach, Tennessee
"I loved our call. What I loved most was how you held space for me to "get messy" and sort things out on the call. I also loved how I could ask/say anything and I instantly felt very comfortable talking with you... It was a wonderful call for me and I can't wait to have another with you"
Megan Mahle, San Diego
"Thanks Jo - you're awesome. Making me really think differently, but also it's good to see we all do fluffy and miss the obvious. Weird that you become blind when it matters and you're doing your own copy.
Sarah Green, West Midlands
"You are a FUCKING powerhouse. And I love you! Just sayin. Every thing you say speaks.. no BREATHES leader."
Amanda Hines, Philadelphia
"Before Jo's programme, I never quite knew where to put my focus in my business. I knew what I wanted, but I didn't know how to make it happen. I was worrying over whether I should be on Facebook or Twitter and what I should be putting out there. I knew I should be building my list, but I couldn't seem to do it despite offering free gifts and spending a fortune on Facebook ads. And, I really wasn't clear about what I should be doing with my list anyway. Jo's tell-it-like-it-is coaching helped me to put everything into perspective and get serious about the critical areas of my business, instead of putting so much effort into my online marketing, while I had no strategy in place to back it up. Now I have that strategy, and a clear understanding of my goals and performance targets. I also have a rapidly growing list, a clear marketing funnel and the confidence and skills to turn prospects into clients."
Rebecca S, West Yorkshire
"Jo's coaching has helped to completely transform my coaching practice. I've gone from a couple of enquiries a month, that seldom turned into paying clients, to a steady stream of opportunities which regularly turn into high value sales. At last, I'm making the kind of difference that I always wanted to make, for my clients and myself, and I've finally been able to resign from my day job, with the confidence that my business is going to go from strength to strength."
Claire R, Stratford
"After just one 30 minute conversation, I realised why I was failing to make hay on the free introductory sessions I was offering to new prospects, and subsequently closed two premium clients, within 7 days, after previously having struggled to close any clients at all in the last 3 months."
Kathleen C, Dundee
"I'm not quite sure how I found Jo... but I am really pleased I did. Her support, advice and coaching has not only been fun and engaging, but varied, effective and honest. It has been easy to afford and pay for and well worth the investment. I've taken part in a coaching plan with well designed modules and workbooks to work through in my own time. Or you can fast-track and complete much sooner if you wanted to. She is always available via a range of mediums both modern and traditional depending on your need, if you have any questions. The webinars are factual and helpful. The private Facebook group is truly wonderful as you get to share your highs and lows, ask questions of the group and share ideas and plans.
I would highly recommend Jo and her coaching programs. I am certain I will be keeping in touch with Jo for future personal and career coaching needs as they arise and for general well-being too.
Jodi S, Cambridge
"We had the pleasure of being trained by Jo a few weeks ago and couldn't recommend her highly enough. She strikes such a chord with people. You immediately trust her and feel at ease in her company - we all felt we really related to her but at the same time she is so kick-ass and leaves you feeling so motivated and ready to take on the world... and WIN!!"
Christine M, Northumberland
Who is Coaching Sensation for?
Coaching Sensation is for coaches, consultants, and service based entrepreneurs, who are on a mission to create a high impact and high income biz, and have had enough of DIY-ing and struggling to get traction with their marketing. This is for you when you're ready to embrace your expertise, show up online, and start working with high-end clients.
Coaching Sensation is not for you if you are committed to the struggle, are determined to waste your time on tech know-how instead of money making activities, or if you believe that making money from your services is a bad thing.
When will the cart open?
The cart will open sometime in November 2016.
How long is early bird available, and what is the standard price?
You can save $500 with early bird pricing (1 x $2,000 or 3 x $800). Be sure to join the Early Bird Waiting List below to qualify for the discount. Once early bird expires, the standard price is 1 x $2,500 or 3 x $1,000
Why aren't the modules weekly?
In more than a year of helping almost a hundred women to start and grow their businesses, I've found that having two weeks to implement each step, and having an additional 3 months of guidance and support, helps clients to keep up the pace and to create the results they desire.
The space also gives me the opportunity to add in bonus sessions, as and when I feel it is appropriate.
I've done group programmes in the past, and not gotten results, why would this one be any different?
That's a great question, and I'd ask you what it was that stopped you from getting results last time.
Was it that the content wasn't what you expected? Or the delivery? Was it that you joined a programme that wasn't right for you? Was it that you didn't really commit to doing the work?
My methods work. They work for me. And they work for my clients. If you do the work, and stick with it consistently, you can't help but get results. But doing the work is down to you. So instead of asking me, ask yourself: why will this one be different?
I'm not a business coach. Is the programme suitable for me?
Yes, I work with all types of coaches - spiritual, creativity, technology, manifestation, wellness, life transitions, social media, career, relationship, branding, speaking, health AND business coaches - and they all benefit from my strategies for making impact and making money in their businesses.
I can't afford it this time around. Will you be running it again?
This is the last time I will be running the programme at this price.
Since it's the first time I've expanded the programme to 6 months - giving you more time with me and more opportunity to implement what you learn and start signing clients - I've decided to keep the price increase as low as possible.
This is a one off price, and when we relaunch in Summer 2017, I'm going to be raising the standard price to $3,500 (currently $2,500). So, if you're unable to come up with a way to make the investment now, then it's probably going to be even harder to come up with the it later, after another 6 months of struggling to get clients. Perhaps a better question would be, "Can you afford not to join this time around?"
I've been really guilty of self-sabotaging my progress in the past, and I really think I need to work with you privately.
People self-sabotage whether they work privately or in a group setting, so don't kid yourself that working with me for an hour a week will stop you from self-sabotaging. The thing that makes the difference, in any coaching programme, is the way that YOU show up.
When does the programme start?
The programme starts immediately, with access to your Orientation Exercises, Welcome Pack and 'The Client Magnet' telecourse (value $497), provided as soon as you sign up. Our first official module will go live in January 2017 (date tbc) and the programme will wrap up in the summer. Throughout that time, and beyond, you'll also have access to our awesome Facebook community of incredible women coaches and me.
What time will you be running the live calls?
The calls will be scheduled, on Thursdays, at 4pm UK / 11am Eastern / 8am Pacific.
Will the modules be recorded in case I can't make it live?
Yes, all of the modules are recorded and available for you to access, at your leisure, in the members section of my website.
How do I get my questions answered?
You can ask questions by raising your hand during the laser coaching section of each module and I'll bring you live onto the call. In the event you can't make a call, simply post your question in the Facebook group and I'll answer it on the call.
If you have questions between calls, I'll answer those for you directly in the group.
What are the pros and cons of a group programme?
The obvious pro of joining a group programme is the incredible value for money. You get to work with me for less than a third of the cost of working with me privately, yet you still get to benefit from all of my skills, experience and knowledge.
What's more, you'll benefit from being surrounded by like-minded women coaches who have similar struggles to you and also varied experiences. They can help to open your mind, highlight things you perhaps didn't even realise were holding you back, cheer you on and cheer you up :)
The cons are the limited one to one time with me, however provided you show up at the group calls, there is the opportunity to receive laser coaching from me, as often as you need it during the programme, and you can ask as many questions as you like in the private Facebook group.