I really wish someone had told me that when I started investing in my biz 3 years ago.
Explained that my posts, blogs, articles, lead magnets, funnels and offers would all flop if I didn’t…
> nail my niche
> master my messaging
> love and believe in my coaching programme
> powerfully lead discovery conversations
> and, get over my silly fears so that I could establish myself as an expert
It seems crazy in retrospect, that I spent so much money (over $17,000) learning online marketing and selling tactics, when I didn’t even have these basics in place.
My website, blogs, posts and emails were all full of wishy-washy messaging that spoke to nobody.
On the rare occasion that I got a prospect on the phone, I’d find it nearly impossible to make the sale, because I hadn’t targeted the right person in the first place, because I didn’t know how to powerfully help a person to invest, because I was afraid of coming off as ‘pushy’, and because I didn’t believe in my programme enough to sell it to myself, let alone to anyone else.
And when it came to showing up? I was terrified. I couldn’t say what I really thought and believed. Could I?
I mean, what would my friends think, and my old co-workers, my family, my neighbours, people I didn’t like? I didn’t feel like any kind of expert, after all I was failing, and I sure as hell didn’t want people scoffing at me behind my back, or teasing me to my face!
And so I invested in all the ‘magic bullets’ that would supposedly get me clients, but didn’t.
And I put all of my focus into conserving what I had instead of into getting the help I needed.
I scurried to pay the bills, and to keep up the façade that I was doing ok, and to kid myself that I was investing in my biz, putting everything on credit cards (that were rapidly maxing out), even though I knew I’d just have to pay the bills again 30 days later, and I still wouldn’t have what it took to come up with the money.
And this really is the number one problem I see in our industry, and I know because I succumbed to it myself for the first 18 months in my biz.
So let me lay it on the line…
STOP INVESTING IN THINGS THAT WON’T WORK UNTIL YOU MASTER THE BASICS!
I’m not saying that because they’re rubbish or they don’t work.
THEY DO! Just not until you master the basics.
And, if you’re one of those struggling coaches who’s not investing at all, then (with love) you are being a fool.
You see, your problem isn’t that you don’t have the money to invest, or the time, or that you’re feeling overwhelmed.
Your problem is that you don’t have the skills and confidence to CREATE MORE MONEY, use your time effectively, and drop out of overwhelm by applying strategies that will actually get you clients.
And while you’re desperately hanging onto your fear and conserving your money (which is only ever going down, by the way – never up), you can’t possibly do what it takes to create a successful coaching biz!