No one’s going to read your posts, you know?
The ones where you talk about fulfilment, joy, confidence, abundance or some other fluffy, generic ideal.
I mean, sure, they’d like to have some. Who wouldn’t?
But didn’t you know that they have a huge fucking problem right now?
> One that is eating away at their self worth.
> One that has them snapping at their husband and their kids.
> One that wakes them up in the middle of the night feeling like someone parked a goddamn 18 wheeler truck on their chest!
I mean, get real, will you! They’re not reading posts about happiness…
They’re searching for THAT person who has the solution to that ONE huge problem they need to fix, right now, so they can create the results they WANT and NEED!
And when they find THAT person, that’s the person whose posts they’ll read.
The person whose offers they’ll opt in to.
And the person they’ll hire as their coach.
And then, along the way, they’ll GET the fulfilment, joy, confidence and abundance anyway.
Because they’ll be working to solve that huge problem.
And they’ll be working to achieve those results.
Oh yeah, and they’ll be working with a coach WHO CAN’T HELP BUT BE A COACH – because she has a burning desire to help people create fulfillment, joy, confidence, abundance and all the hugely important fluffy stuff that everyone would love to have but won’t pay for – even though she’s been hired to help the client solve a SPECIFIC problem and create a SPECIFIC result!
So please, stop messaging about the soft stuff, and speak to her real tangible desires.
Because your perfect client-to-be isn’t lying awake at night crying and wishing she could just be happy. She has crystal clear knowledge of what she wants. Tangibly. And, even if she’s not admitting it to herself, once you start messaging her tangible and inner most thoughts, she’ll quickly recognise that you’re the one who can help her get what she wants.
And, trust me. Even if you don’t think you’re a specialist in anything, I can guarantee that you are. In fact, I’ve never come across a coach who hasn’t had crystal clear, tangible expertise inside of them.
So now it’s time to get people reading your posts and opting in to your offers and investing thousands with you to help them create truly transformational results
Because, until you do that, you’re not REALLY changing lives (or the world) like you’d planned to, are you?
JO DAVIDSON IS THE CLIENT CREATION COACH, A FIERCE AND DYNAMIC FORCE FOR WOMEN WHO ARE READY TO CHANGE THE WORLD WITH THEIR COACHING AND PROSPER IN THEIR BUSINESSES.
CONNECT WITH JO TODAY, IN THE FEARLESS WOMEN'S CIRCLE, TO CATCH HER FREE LIVE TRAINING VIDEOS AND GET SUPPORT AND GUIDANCE TO BUILD YOUR COACHING BIZ, THE EASY WAY.