It’s a good question, and one that coaches ask me a lot.
And the honest answer is that it’s easy for me.
But it wasn’t always that way.
In fact, I used to spend hours at my computer trying to come up with ideas, writing, deleting, editing, and often scrapping what I’d done. Because I just didn’t feel like it was good enough.
When business coaches talked about posting every day I would retreat into my comfort zone, grab a cuppa and a biscuit, and lament how impossible it is, how I didn’t become a coach to be a writer, and instead of writing I’d go and search out other people’s content and contemplate hiring a copywriter.
I suppose, that the moment things changed for me, is when I asked myself what was the one thing that could get me clients online.
And the answer I found, inside of me, was that the only way people would want to work with me was if they understood why I was the expert who could help them. And the only way they would understand would be if they heard my stories, from me. And the only way they could hear my stories, from me, was if I created content. Which ultimately meant writing (and of course video, for which I still needed to plan out what I would talk about).
When I realised that writing content (including making offers) was the most important thing in my coaching business, I made it THE MOST IMPORTANT THING in my coaching business.
Writing became the first thing that I tackled each day – before clients, emails, Facebook, or anything else – when my motivation and willpower was at its highest.
I took 15 minutes to quietly listen in to my own thoughts for inspiration (and I spent the rest of my day noting down ideas for the following day, whenever my reticular activating system picked up on something relevant).
And then I sat down and wrote, with a 30-minute timer deadline, and posted whatever I had created. Whether it was great or not.
So that by 10am (at the latest) my writing for the day was done, and I could get on with the rest of my day.
You see the key to becoming great at writing content is simply to commit to it, to get started, and to keep going until it becomes a habit.
JO DAVIDSON IS THE CLIENT CREATION COACH, A FIERCE AND DYNAMIC FORCE FOR WOMEN WHO ARE READY TO CHANGE THE WORLD WITH THEIR COACHING AND PROSPER IN THEIR BUSINESSES.
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